What is trending in the world of fragrance?

As part of my primary research for my fragrance project I looked into the main trends happening in fragrance to see what was the most popular and if there were any gaps in the market. 

Customisation of scent-

In recent years it has become more popular for consumers to create and design their own fragrance and bottles so they walk away with a fragrance that is specifically unique to them. It also makes the shopping experience more interactive and memorable. 

Added Benefits- 

Customers are more interested in products that do more than one thing. Fragrances with added benefits such as making them feel more awake, energised or include added vitamins are becoming more popular.

Oud-

One of the biggest trends is fragrance is the popularity of Oud. Oud has quickly become one of the most desired scents in recent years. Although it has always been popular in the Middle East, Oud has only caught on as a trend in the UK in the last few years.

The fragrance of Oud is woody, smoky and sweet worn by both men and women. It comes from the tropical argar tree which is infected by mould. To protect itself from the mould the tree creates a dark resin, this is the Oud.