Our brand story

In our new groups we had the difficult task of deciding upon who we wanted our consumer to be, what price range our fragrance should be and our brand story. 

After our research in both New York and London and various surveys, we decided upon a price range of £40-60 sitting in between the high street and high end fragrance markets. We also chose to target our fragrance at young consumers male and female, between the age of 20-25 creating a fragrance they can wear everyday and one they would chose to buy themselves rather than receiving as a gift. 

We also thought that the idea of being able to customise the scent or the bottle in store would be something that would appeal to our consumer, engaging them with the brand. 

Our brand idea: A scent and experience combined, engineered and marketed for the consumer. It will be personal to the consumer and only them. A guided immersive experience allows the consumer to find their bespoke scent. As a brand we don’t like occasion. We do like daily. We are integral. 

As a brand we are early adopters providing a scent for consistency not occasionally, we are at the forefront of the perfumery service providing a stimulating sensory experience.